How Do I Fund My Business, Answered in 4 Questions
Answer 4 questions, business age, revenue, purpose, and debt tolerance, and route yourself to the funding that will actually approve you. Tested floors, no guesswork.

In This Article
10 minutes to route yourself
Timeline
4
Total Steps
The 30 Second Answer
Match the money to the business you have today. Not the one in the plan. With 6 or more months of history and around $250,000 a year in sales, a working capital lender like National Funding fits, factor rates from 1.10 and funding in about 24 hours. Ecommerce brand doing $10,000 or more a month, Wayflyer fits. One fixed fee, remittances that flex with sales. Six months of history but smaller revenue, Credibly reads bank deposits instead of credit scores, and Lendio shows you 75 plus lenders with one form. Under 6 months old, lenders are mostly closed. Use microloans, Kiva at 0%, grants, and 0% intro APR cards instead. And if the money is for buying a business, that is acquisition financing, a different path entirely.
The Routing Table
| Your profile | Your route | Why |
|---|---|---|
| 6+ months, about $250k+ a year | National Funding, or compare on the RBF ranking | Fastest working capital, factor rates from 1.10, funding in about 24 hours |
| Ecommerce, $10k+ a month, 6+ months | Wayflyer | One fixed 5% to 10% fee, remittances flex with sales, no credit score minimum |
| 6+ months, revenue below the bar | Credibly or Lendio | Deposit reading approval from the low 500s, or 75+ lenders from one form |
| Under 6 months, or pre revenue | Microloans, grants, 0% APR cards | Built for businesses without a lending profile yet, Kiva runs at 0% |
| Buying equipment | Equipment financing | The machine secures the deal, so it prices below unsecured money |
| Buying a business | SBA 7(a) plus seller financing, see the laundromat and gas station guides | Acquisitions run on the target's books, about 10% down on strong deals |
| Invoices paid on net 30 to 60 | Invoice factoring | Sells the wait, not the business, priced per invoice |
| No debt, thanks | Grants and state grant pages | Free money is slow money, 3 to 6 month timelines, worth running in parallel |

Running an ecommerce brand at $10k+ a month?
Wayflyer reads your store data and quotes in 24 to 48 hours. One fixed fee, remittances flex with sales, no credit score minimum.
Get a Wayflyer offerWhy We Route by Revenue
Because lenders do. Every eligibility page is a revenue floor wearing marketing copy. Applying above your floor costs nothing extra. Applying below it costs a hard pull, days of waiting, and a decline that was certain before you typed your name. We tested our roster's floors and wrote them down. The routing above is those floors made visible. One number to remember. Clear about $250,000 a year in sales and nearly every door on this site is open. Below it, the right doors are different ones.
Clear the $250k bar?
National Funding quotes established businesses in about 24 hours, factor rates from 1.10, deals to $500,000. Six or more months of history and fair credit required.
Check your options at National Funding
Starting from zero instead? Our startup funding guide covers the pre revenue world, every option from SAFE notes to grants. This page begins where revenue begins.
Step-by-Step Process
- 1
How old is the business
Six months is the line. Almost every online lender draws it, and banks draw a second one at 2 years. Age is not bureaucracy. It is how lenders see whether revenue is a pattern or an event. Under 6 months, skip lender applications entirely, each one costs a credit pull and the answer is written in advance. Microloans, grants, Kiva, and cards are your lane, and they are a real lane, not a consolation.

The under 6 months lane is real. Kiva's process, 0% interest, no fees, no minimum credit score, captured July 2026. Tips
- Count from first revenue, not from LLC formation, that is how underwriters count.
- If you are 4 or 5 months in, spend the wait building clean bank records, they become your application.
Common Mistakes
- Burning hard credit pulls on lenders whose floor you cannot clear yet.
- Treating the under 6 months lane as lesser, a 0% Kiva loan is the cheapest money on this site.
- 2
What does it earn
Revenue decides which door opens. Around $250,000 a year opens the fastest working capital products. Ecommerce brands get their own door at $10,000 a month, their sales data is machine readable and a funder can watch the store perform. Between roughly $50,000 and $250,000 a year sit the deposit readers. Those lenders care about steady bank activity more than your FICO. Below that, the lane from question 1 was built for you.
Tips
- Use gross deposits from your bank statements, that is the number underwriters read.
- Seasonal business? Lenders read trailing averages, apply after your strong season, not before.
Common Mistakes
- Quoting projected revenue, every lender on earth ignores it.
- Forgetting that revenue floors are annual at some lenders and monthly at others, read which.
- 3
What is the money for
Purpose changes the product. Equipment has its own financing, secured by the machine at better rates. Buying a business runs on SBA acquisition loans plus seller financing. Factoring exists to smooth invoice gaps. Working capital and revenue based products cover marketing, inventory, and growth. Matching purpose to product is free margin. An equipment loan prices lower than a cash advance for the same machine.
Tips
- Name the purpose in dollars before shopping, the amount often picks the product for you.
- Mixed purposes are fine, stack an equipment loan for the machine and working capital for the launch.
Common Mistakes
- Funding a long term asset with short term daily debit money.
- Taking general working capital for something a cheaper secured product covers.
- 4
Can the business carry debt
Honest answer required. Some lenders track your revenue, others debit daily. A business that cannot carry the payment should not borrow at any price. The no debt lane is real. Grants never repay. Cards at 0% intro APR buy 12 to 18 months of float. Slower money, but it is yours.
Tips
- Model the payment against your worst recent month, not your average one.
- Grants take 3 to 6 months, start applications while you evaluate everything else.
Common Mistakes
- Borrowing to cover a structural loss, funding buys time, not a business model.
- Ignoring the 0% card lane because it feels small, 12 to 18 months of float is real financing.
Frequently Asked Questions
Grants, microloans, Kiva's 0% crowdfunded loans, and personal resources are the honest list. Online lenders need revenue to read. A business under 6 months old with no sales does not have a lending profile yet, and that is normal, every business on earth started there.
The easiest yes is the product built for your profile. For an established business with strong deposits, working capital lenders approve in hours. For a new business, a microloan approves on plan and character. Easy depends on who you are. That is the whole point of routing yourself first.
Often, yes, if the revenue is there. Deposit reading lenders approve credit scores in the low 500s because the bank statements do the talking. The trade is price, factor rates instead of bank APRs. If your credit is rough AND revenue is thin, fix one of the two before applying anywhere.
Everything on this page is non dilutive. Loans, working capital, revenue based financing, grants, and cards all leave your ownership alone. Equity is a choice, not a requirement, and for most main street businesses debt priced correctly beats selling a piece of the company.
A real list exists. Microloans up to $50,000 through nonprofit lenders, Kiva at 0%, state and federal grants, 0% intro APR business cards, and equipment financing when the machine secures the deal. Online working capital is the closed door. The 6 month floor is nearly universal.
Different tools. Revenue based products flex with your sales and approve fast, term loans price cheaper when your revenue is steady and you can wait. Our revenue based financing ranking does the full math, including the effective APR conversion nobody shows you.
This page is for educational and informational purposes only and is not professional financial advice. Eligibility floors, rates, and terms change and vary by applicant, verify directly with any provider before applying. StartupOwl earns a referral fee on some providers, which does not affect our routing or rankings.
Sources & References
About the Author

Senior Finance & Banking Editor
Richard is the veteran anchor of the site's financial content. Raised in the Midwest and starting his career in Chicago's commercial banking sector, he spent over a decade underwriting small business loans before moving into financial journalism. He doesn't get swept up in startup hype; he cares about unit economics, APYs, and fee structures.
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