Kit (ConvertKit) Review 2026

Four menus run Kit. Grow, Send, Automate, and Earn. Under Grow you build landing pages and opt-in forms, inline, modal, slide-in, or sticky bar, from a template library. Under Send you write broadcasts in a block editor that takes images, buttons, countdown timers, video GIF embeds, and product blocks.

The visual automation builder is the standout. You set an entry point, a form subscription, a tag added, a product bought, a custom event, then branch it with actions, conditions, and delays. The free plan caps you at one basic automation and one sequence. Paid plans lift that. They also open the pre-built automation templates for welcome sequences, launches, RSS digests, and paid newsletter onboarding.

Kit runs one tag-based list rather than many lists. You tag people on behavior, a link click, a purchase, the form they came from, then segment with AND/OR logic across those tags. It stays simple. What it does not do is score engagement or predict much, and Kit puts scoring on Pro. ActiveCampaign gives you that depth lower down its range.

Commerce lets you sell digital downloads, paid newsletters (monthly, quarterly, or yearly), and tip jars straight through Kit. No separate Stripe page needed. The fee is 3.5% plus 30 cents per sale in total, and Kit's own 0.6% cut sits inside that total rather than on top of it.

Kit has three plans. All of them include unlimited email sends.

Newsletter, free. Kit branding stays. You get up to 10,000 subscribers, unlimited broadcasts, unlimited landing pages and forms, one basic visual automation, one email sequence, tagging and segmentation, and digital product sales. Taking part in Recommendations is required, and Kit marks it required on Creator too.

Creator, $39 a month billed monthly or $390 a year. Yearly works out at $32.50 a month. Kit rounds that to $33. It adds unlimited automations and sequences, the Kit App Store (Kit says 100+ direct apps), SMS marketing, Kit MCP, RSS campaigns, polls, branding removal, free migration from another platform, a second user, and 24/7 email and chat support.

Pro, $79 a month billed monthly or $790 a year. That is $65.83 a month. Kit shows $66. It adds Subscriber Signals, engagement analytics, subscriber scoring, an insights dashboard, deliverability reporting, unlimited users, collaborative editing, Facebook custom audiences, the newsletter referral system, and priority support.

Here is what most reviews of Kit miss. Kit quotes two prices for the same plan and shows one at a time. The $33 and $66 figures are the yearly rates. The $39 and $79 figures are the monthly rates. Kit's own arithmetic proves which is which. Its pricing page advertises "Save $78 per year" on Creator, and $39 times 12 is $468, exactly $78 above the $390 annual price. Kit's help centre states the mechanism plainly, the annual plan is "12 months for the price of 10".

The price then climbs by subscriber tier. Kit's billing article works a real example, 1,000 subscribers costs $39 a month on Creator and the 3,000 subscriber tier costs $59. Cross a threshold and Kit moves you up automatically. There is no overage fee and no warning. Going back down is manual, your count has to sit under the lower tier's limit on your billing date, and dropping from Creator to the free plan means messaging support. Kit refunds anything paid in the last 30 days, annual plans included.

If that ladder looks steep for the list you actually have, our Mailchimp review and our ActiveCampaign review carry their current pricing.

We made a free account in under 2 minutes. Kit asks for an email and a password. No credit card, no business questionnaire. The dashboard then loads a 5-step guide, set up your profile, create a form, import subscribers, send a broadcast, explore automations.

The menus are clear. We built a landing page from a template in about 8 minutes, changing the headline, body text, image, and form fields. Publishing took 1 click and Kit handed back a hosted URL straight away.

Importing is CSV only. Kit offers free migration from another platform on Creator and Pro, where its team rebuilds your forms, templates, and automations. Free plan users do it themselves. Kit counts only confirmed, unique subscribers toward your limit, so duplicates and unsubscribes do not pad your bill.

Kit's template library is small. What is there is clean and text forward, built for reading rather than for looks. You can add blocks for images, buttons, headings, dividers, countdown timers, video links (auto-converted to GIF previews), and product embeds.

The editor suits creators who want emails that read like personal messages. Design freedom is the trade. You cannot move columns freely, image sizing acts oddly, and no button copies a section. That last one slows real work down. Mailchimp's drag-and-drop builder is the better tool if layout matters to you.

You can write your own HTML templates. Liquid tags will show different content based on a subscriber's tags, which personalizes well and takes some technical comfort. A/B testing is not locked to the top tier, which several reviews get wrong. Kit's pricing page lists 2 subject lines on the free plan and on Creator, and 5 subject lines plus content testing on Pro.

Kit publishes two numbers on its own deliverability page, a 99.8% delivery rate and a 40% average open rate. Read the first one carefully. A delivery rate counts the messages a receiving server accepted, not the messages that reached an inbox. Mail can be accepted and still land in spam, so 99.8% is not a promise about where you land. Kit does publish regular deliverability reports, which is more disclosure than most rivals offer.

Kit puts creators on shared IP addresses grouped by sender type. That helps. Bulk marketers do not drag down the reputation of the pool you sit in. You can also verify your sending domain with SPF, DKIM, and DMARC. Kit suspends accounts that mail non-opt-in lists, which protects the same pool.

Most creators will be fine. Finance, health, and dating lists see worse inbox placement everywhere, Kit included.

Kit offers 24/7 email and chat support on Creator and Pro. The free Newsletter plan gets email support. Most first replies come from Kit's AI assistant before a human picks it up. The help centre is detailed, and Kit runs a community forum and an education arm called Kit University.

Now the part worth your attention. Kit has two Trustpilot profiles and they disagree violently. The kit.com profile scores 4.2 from 136 reviews. The convertkit.com profile, left over from the old name, scores 1.9 from 67. Same company, same product, one rebrand between them. Both were read on July 17, 2026. We have no way to tell you which population is more representative, and that is rather the point, a reader checking Kit's reputation will land on one of the two and get a completely different impression depending on which. Read the kit.com profile and the convertkit.com profile together, not separately.

The complaints repeat across both. Slow account deletion, support that talks around a problem rather than through it, and chatbot answers that stall on technical questions. Some EU users raise GDPR concerns. The praise repeats too, fast replies and a support team that knows the product.

Kit's App Store links to tools like Shopify, WordPress, Teachable, Thinkific, Circle, and Canva. Kit advertises 100+ direct apps on Creator. Count first. A fair share of what gets listed is really a Zapier hop or a manual HTML embed, so the native count runs lower than the headline.

API access comes with every plan, free included. That is useful for custom links to a CRM, a membership site, or analytics. The App Store is different. Kit's pricing page marks direct apps as Creator and up, so a free account cannot reach outside tools through the App Store at all. Kit MCP, which wires Kit into Claude and ChatGPT, is Creator and up too.

Kit's reporting covers open rates, click rates, unsubscribes, and broadcast results. Bounce rates now show too. It still lacks click maps, geo-tracking, and any way to export a list of the people who clicked.

Standard reporting keeps 90 days. Deliverability reporting, subscriber scoring, Subscriber Signals, and the insights dashboard all sit on Pro, at $79 a month billed monthly or $66 billed yearly. That is a real gap at this price. ActiveCampaign gives you more depth for the money, and our ActiveCampaign review covers where it wins.