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Updated July 30, 2026

AR logo

ADP Run

G logo

Gusto

Gusto vs ADP 2026 Comparison

Compare Gusto and ADP RUN on pricing, contracts, HR add ons, and support. Find which payroll platform fits your small business in under three minutes.

Sofía Martínez
Digital Marketing Expert
Quick Answer

Gusto wins for most founders and small teams under about 25 employees who want published pricing, month to month billing, and self serve payroll. ADP RUN wins for growing businesses that expect to cross 50 employees, want a vendor that scales into ADP Workforce Now without a data migration, and are comfortable negotiating a quote and signing a multi year contract. Most readers of this page should pick Gusto and revisit ADP only if a scaling path or dedicated HR advisor matters more than transparent pricing.

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You plan to grow past 50 employees inside three years
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You want a dedicated HR Business Advisor on call
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You already work with ADP on retirement or benefits
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You can absorb a multi year contract for better quoted pricing
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You are a founder or sub 25 person team
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You only pay contractors today
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You run QuickBooks or Xero for bookkeeping
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You want time tracking bundled into payroll

Gusto and ADP RUN are the two payroll platforms small businesses shortlist most often in 2026. Both file federal, state, and local taxes in all 50 states, both run W 2 and 1099 payroll in the same batch, and both carry liability for errors caused by their own automation. The honest difference is that one of them tells you what it costs.

We verified both at source on July 30, 2026. Gusto publishes every price on its plans page, starts at $49 per month plus $6 per person on Simple, and lists each tier openly. ADP does not publish a price for RUN anywhere on adp.com, so every figure in this comparison for ADP is a third party estimate and we label it as one. ADP also publishes no contract term, no notice window and no termination fee for RUN, which means we cannot tell you what you are signing until a rep sends you a quote.

On reviews, read the scope before the score. Trustpilot rates ADP the company at 1.2 from 3,064 reviews and Gusto at 2.1 from 2,477 reviews, both checked July 30, 2026. Those scores cover decades of billing and service complaints across every product each firm sells, not RUN or Gusto payroll specifically, which is why G2 and Capterra rate the products themselves far higher. Neither number should decide this on its own.

Which one to pick

Solo founder paying one contractor

Pick, Gusto

Gusto Contractor Only, currently $0 per month plus $6 per contractor and listed at $35, beats any ADP RUN quote for pure 1099 work

Two state remote team under 10 employees

Pick, Gusto

Gusto Plus at $80 per month plus $12 per person self serves multi state payroll with no sales call

25 person team with brokered benefits and HR advisor need

Tie

Gusto Premium and ADP HR Pro both wire a dedicated advisor. Gusto you can price today, ADP you cannot price without a call, so get the quote and compare it against $730 a month

30 plus person team planning to cross 50 employees in three years

Pick, ADP Run

RUN upgrades to ADP Workforce Now on the same platform, no payroll data migration. Gusto user reports flag reliability issues past 50 employees.

Team that needs to know the exit cost before signing

Pick, Gusto

Gusto publishes its plans and bills monthly. ADP publishes no contract term, notice window or termination fee for RUN, so the exit cost is invisible until you have the paperwork

Business that already runs ADP retirement or benefits

Pick, ADP Run

Single vendor invoice, single data source, and a smoother audit trail outweigh Gusto's pricing transparency once the ADP relationship is already in place

Pricing side by side

Plans side by side

PlanADP RunGusto
Contractor OnlyNot offered

ADP RUN bundles contractors into paid plans, no dedicated 1099 tier

$0/mo + $6/contractor, listed at $35

Gusto Contractor Only, promotional $0 base as of July 30 2026, unlimited 1099 payments in all 50 states

Entry paid planQuote only, no published price

ADP RUN Essential, single state, basic tax filing and onboarding. Third party estimates suggest $59 to $79 a month, not confirmed by ADP

$49/mo + $6/person

Gusto Simple, single state payroll, unlimited runs, tax filings, published on the plans page

Popular paid planQuote only, no published price

ADP RUN Enhanced, adds SUI management, garnishment service, background checks. Third party estimates suggest around $109 a month, not confirmed by ADP

$80/mo + $12/person

Gusto Plus, adds multi state payroll, next day direct deposit, time tracking

Mid tier with HR supportQuote only, no published price

ADP RUN Complete Payroll & HR+, basic HR support

$180/mo + $22/person

Gusto Premium, certified HR experts, performance and compensation tools

Top tier with dedicated HR advisorQuote only, no published price

ADP RUN HR Pro, designated HR Business Advisor, employee assistance, perks

$180/mo + $22/person

Gusto Premium is the top tier, dedicated Service Advisor included

Multi state payrollAvailable on every paid tier

ADP RUN Essential covers multi state on the entry tier

$80/mo + $12/person

Gusto requires Plus or above for multi state, Simple is single state only

Time trackingPaid add on

ADP charges extra for time and attendance regardless of RUN tier

Bundled on Plus and above

Gusto bundles native time and project tracking on Plus at no extra cost

Benefits administrationPaid add on, broker fees apply

Health, 401k, HSA, FSA sit behind add on pricing on every RUN tier

Native brokered, fees apply

Gusto brokers health and 401k, or lets you bring your own broker, fees still apply

Price transparencyNone, quote required

No price for RUN appears anywhere on adp.com, rechecked July 30 2026

Every tier published

Base and per person price listed openly on gusto.com/product/pricing

Contract term and early terminationNot published

ADP publishes no term length, notice window or termination fee for RUN. Get all three in writing from the rep before signing

Billed monthly on published plans

Gusto lists each plan as a monthly price on its own pricing page

Total cost by scenario

ProfileTimeframeADP RunGusto
1 founder plus 2 W 2 employees, single state36 monthsCannot be calculated, ADP publishes no price$2,412

Method. Gusto Simple at $49 base plus 3 people at $6 each is $67 a month, so $2,412 over 36 months. Every input comes from Gusto's published plans page, checked July 30, 2026. We give no ADP figure because ADP publishes no price for RUN. An earlier version of this page multiplied a third party estimate out to a precise three year total, which dressed a guess up as a finding. Get the quote and compare it against $2,412.

10 person multi state team with basic HR needs36 monthsCannot be calculated, ADP publishes no price$7,200

Method. Gusto Plus at $80 base plus 10 people at $12 each is $200 a month, so $7,200 over 36 months, with native time tracking included rather than invoiced separately. ADP RUN Enhanced covers the same ground but time tracking is a paid add on and neither the base nor the add on has a published price, so no comparable total exists. Ask the rep to quote the plan and the time tracking add on together.

25 person team with HR advisor and brokered benefits36 monthsCannot be calculated, ADP publishes no price$26,280 plus broker fees

Method. Gusto Premium at $180 base plus 25 people at $22 each is $730 a month, so $26,280 over 36 months before broker fees on benefits. ADP RUN HR Pro may well come in below that, and several buyers report exactly that, but ADP publishes no price for HR Pro so we will not print a number. This is the tier where getting the quote is genuinely worth the phone call.

Feature comparison

Public pricing on plan page

ADP Run
Gusto

Gusto publishes base and per person prices on every tier. ADP routes every plan through a sales quote, no listed prices.

Contractor Only plan

ADP Run
Gusto

Gusto sells a dedicated 1099 plan at $35 per month plus $6 per contractor. ADP bundles contractors into paid RUN tiers only.

W 2 and 1099 in the same payroll run

ADP Run
Gusto

Both run mixed W 2 and 1099 batches on paid plans. Parity.

Multi state payroll on starter or essential tier

ADP Run
Gusto

ADP RUN Essential supports multi state. Gusto Simple is single state only, multi state requires Plus at $80 per month.

Automated federal, state, and local tax filing in all 50 states

ADP Run
Gusto

Both file in 50 states and take liability for penalties caused by their own automation.

Native time tracking on mid tier

ADP Run
Gusto

Gusto bundles time and project tracking on Plus. ADP sells time and attendance as a paid add on on every RUN tier.

Native benefits admin, health, 401k, HSA, FSA

ADP Run
Add on
Gusto
Native brokered

Gusto wires brokered benefits into the platform or accepts a bring your own broker flow. ADP treats benefits admin as a paid add on across RUN tiers.

Native HR advisor on top tier

ADP Run
Gusto

ADP HR Pro wires a designated HR Business Advisor. Gusto Premium wires certified HR experts and a dedicated Service Advisor. Parity in placement at the top tier.

Next day direct deposit available

ADP Run
Quote
Gusto

Gusto advertises next day direct deposit on Plus and above. ADP availability depends on the quote and the payer's bank.

International contractor payments native

ADP Run
Gusto

Gusto offers global contractor payments on Contractor Only and paid plans. ADP RUN does not, upsells to ADP Global Payroll Services.

Month to month billing option

ADP Run
Gusto

Gusto publishes each plan as a monthly price. ADP publishes no contract term, notice window or termination fee for RUN, so ask the rep for all three in writing.

Mobile app for running payroll

ADP Run
Gusto

Both run full payroll from a mobile app. Gusto app store scores 4.8 iOS and 4.4 Android. ADP RUN & Done auto processes recurring salaried payroll.

Published direct affiliate program

ADP Run
Gusto

Both have active direct affiliate programs on StartupOwl as of April 17, 2026.

AD logo

ADP Run

There is no price on ADP's site for RUN, and no contract term either. The 50-state tax filing underneath is real.

ADP Run homepage screenshot
Homepage
ADP Run pricing page screenshot
Pricing
Pricing
Custom
Rating
2.8 / 5
Category
Payroll Software

Pros

  • Automated tax filing covers federal, state, and local in all 50 states. ADP takes liability for penalties caused by its own errors and has been handling payroll since 1949.
  • Scales from 1 employee on RUN to 1,000 plus on ADP Workforce Now without a payroll data migration, protecting the setup cost as the team grows.
  • Mobile app runs full payroll remotely. RUN & Done automatically processes recurring salaried payroll each period with no manual intervention.
  • W 2 and 1099 in the same payroll run, most competitors force a separate batch for contractors.
  • 24/7 live support phone and chat, meaningful for payroll deadlines outside US business hours.

Cons

  • No public pricing. Every plan requires a sales quote, which makes year one and renewal budgeting difficult.
  • ADP publishes no contract term, no notice period and no early termination fee for RUN anywhere on adp.com. You cannot see what you are committing to before a rep sends the paperwork, and that is itself the risk.
  • Time tracking, benefits admin, workers comp, and retirement are all paid add ons on every RUN tier.
  • Trustpilot rates ADP the company at 1.2 from 3,064 reviews, checked July 30, 2026, with heavy volume of complaints about billing surprises and add on upselling. Note this scores the whole company, not RUN.
  • PTO tracking is clunky, multiple Capterra reviewers flag difficulty checking balances during payroll.
GU logo

Gusto

A beginner-friendly payroll platform starting at $49/mo, but customer support quality drops sharply when you actually need help.

Gusto homepage screenshot
Homepage
Gusto pricing page screenshot
Pricing
Pricing
$49
Rating
3.4 / 5
Category
Payroll Software

Pros

  • Zero HR experience required. First payroll typically runs in under 10 minutes with published step by step setup.
  • Unlimited payroll runs on every plan, including off cycle and bonus runs, at no extra cost.
  • Employee self service covers I 9, W 4, direct deposit, and benefits enrollment without any manager input.
  • Contractor Only is running at $0 per month plus $6 per contractor as of July 30, 2026, listed at $35 per month before the current promotion, a genuine low budget option for pure 1099 teams.
  • Every price is published on the plans page, so you can budget the line item before you speak to anyone.

Cons

  • Trustpilot rates Gusto at 2.1 from 2,477 reviews, checked July 30, 2026. Support complaints are severe and consistent, especially around correcting tax filing errors during tax season. This scores the company, not the payroll product alone.
  • Platform struggles past 50 employees. Multi state complexity and scaling reliability issues show up in user reports once the roster grows.
  • Correcting automated tax filing mistakes is slow. Dozens of user reports describe weeks of back and forth to fix a misfiled quarter.
  • Add ons accumulate over time, priority support, HSA, FSA, outside broker fees, R and D credit scanning, which erodes the low sticker price.
  • Base price moved from $40 to $49 per month during 2025, and the $40 number still lingers in some older marketing pages.

Switching between them

  1. Pull ADP payroll history from the Reports tile, year to date at minimum, last four quarters preferred. Save pay stubs, tax filings, and journal entry exports.
  2. Export the employee roster with pay rates, tax withholding elections, 401k deferrals, benefits elections, direct deposit details, W 4 documents, and I 9 scans.
  3. Read your signed ADP agreement before cancelling. ADP publishes no contract term or termination fee for RUN anywhere public, so your own paperwork is the only place the exit cost is written down. Check the term end date, the notice window and any termination charge.
  4. Negotiate transition with ADP. If the term ends within 90 days, wait for the natural end. Otherwise ask for the exit cost in writing and negotiate a buyout.
  5. Create the Gusto account on Simple or Plus, import the roster, and match tax elections one for one. Gusto's import flow reads CSVs from ADP reports directly.
  6. Run parallel payroll for one full cycle in Gusto before cutting over. Any mismatch between Gusto and ADP journal entries is a signal to fix before the cutover.
  7. Cancel ADP direct debit authorizations only after the last cleared ACH batch from ADP to IRS or state agencies has settled.
  8. Realistic timeline is 4 to 8 weeks. Avoid starting within 30 days of Q4 year end filings.

Who owns them

ADP Run

Founded
1949
HQ
Roseland, New Jersey
Owner
Automatic Data Processing, Inc. (NASDAQ ADP)
Status
public

S&P 500 member. Approximately 1,080,000 clients across all ADP products as of fiscal 2025. RUN powered by ADP specifically serves small businesses under 50 employees. Upgrades into ADP Workforce Now for mid market payroll and HR without a data migration.

Gusto

Founded
2011
HQ
San Francisco, California
Owner
Gusto, Inc.
Status
private

Valued at $9.5 billion in 2022 funding round. Serves more than 300,000 businesses. Acquired Ardius in 2021 for R and D tax credit scanning. Expanded into Gusto Embedded Payroll for fintechs in 2023. Base monthly price moved from $40 to $49 during 2025.

For beginners

If you have not picked a payroll provider yet, start with Gusto and do not overthink it. Published pricing means you can forecast the line item before you sign anything. First payroll typically runs in under 10 minutes once the roster is imported. ADP RUN Essential is a capable product, but every price is a sales quote and ADP publishes no contract term, so you are agreeing to a shape you cannot see until the paperwork arrives.

If you only pay contractors today, Gusto Contractor Only is the cheapest honest option on this page, running at $0 per month plus $6 per contractor as of July 30, 2026 and listed at $35 before the current promotion. ADP does not sell a 1099 only plan. Revisit ADP the moment you cross 50 employees or decide you need a named HR Business Advisor.

For growing teams

At 10 to 25 employees the decision starts to matter. Gusto Plus at $80 per month plus $12 per person covers multi state payroll with native time tracking bundled, no add on invoice. ADP RUN Enhanced covers the same functional ground but only through a sales quote.

Budget what you can actually verify. A 10 person Gusto Plus deployment is $200 a month, which is $7,200 over three years with time tracking included, and every input comes from Gusto's published plans page. We are not going to hand you an ADP three year total, because ADP publishes no price and any figure we produced would be an estimate multiplied by 36. Get the quote, then compare it against the $7,200. ADP is worth the call if the team expects to pass 50 employees inside that window and wants one vendor for the jump.

For enterprise

At 50 plus employees the economics shift. Gusto's own user reports flag reliability issues past 50 employees, especially for multi state teams with complex benefits. ADP RUN is the natural on ramp to ADP Workforce Now, which covers payroll, HR, benefits, time, and talent for 50 to 999 employees on the same underlying platform. That upgrade path is the single biggest ADP advantage at this size.

Common pattern at this stage is ADP for payroll plus HR, with a named HR Business Advisor on HR Pro and a Workforce Now upgrade mapped in the contract for the year headcount crosses 50. Because ADP publishes neither prices nor contract terms, get the term length, the notice window, the termination fee and the renewal uplift in writing before you sign, and price all four into your three year model rather than assuming any of them.

FAQ

No. ADP routes every plan through a sales quote, including Essential, Enhanced, Complete Payroll & HR+, and HR Pro. We checked adp.com again on July 30, 2026 and found no price on the RUN product page. Third party estimates put Essential around $59 to $79 per month, but those figures are not vendor confirmed and we do not treat them as facts. Gusto publishes every base and per person price, starting at $49 per month plus $6 per person on Simple.

On published prices, yes, because only one of them has published prices. Gusto Simple for 3 people is $67 a month, which is $2,412 over 36 months, and every input to that number comes from Gusto's own plans page. No equivalent figure exists for ADP RUN, because ADP does not publish a price. Anyone quoting you a precise ADP three year total, including us in an earlier version of this page, is multiplying out an estimate.

ADP does not say. We looked for a contract term, a notice window and an early termination fee on the RUN product page and across adp.com on July 30, 2026 and found none published. Widely repeated claims of a standard 36 month term trace back to blogs citing each other rather than to ADP, and at least one of them asserts the opposite, so we will not state a term as fact. Ask the rep for the term, the notice period and the termination fee in writing before signing. Gusto publishes its plans openly and bills monthly.

Yes on both. ADP RUN runs W 2 and 1099 in the same batch across paid tiers. Gusto runs mixed batches on any paid plan. Gusto additionally sells a Contractor Only plan, currently $0 per month plus $6 per contractor and listed at $35 before the present promotion, for pure 1099 teams, which ADP does not offer.

Parity in placement, different delivery. ADP RUN HR Pro wires a designated HR Business Advisor to the account and includes employee assistance programs and perks. Gusto Premium at $180 per month plus $22 per person includes certified HR experts and a dedicated Service Advisor. Compare the specific advisor profile, region coverage, and response time commitment before signing. ADP has 75 plus years of HR depth, Gusto Premium is the one you can price without a phone call.

Yes in both directions, budget 4 to 8 weeks either way and avoid starting within 30 days of Q4 year end filings. Gusto to ADP requires a fresh ADP contract and parallel payroll for one cycle. ADP to Gusto requires reading your own ADP agreement first, since ADP does not publish its term or termination terms publicly, so your signed paperwork is the only place the exit cost is written down. Gusto bills monthly on published plans.

How we tested

Compared 2 products across pricing, features, support, and real user complaints.

We compared Gusto and ADP RUN on pricing, contract terms, payroll features, HR support, integrations, mobile experience, reputation, and recent news. Prices were captured April 17, 2026 from each vendor''s public pricing surface. Gusto publishes every price, ADP RUN does not, so all ADP price points are third party estimates clearly labeled in the matrix and total cost of ownership. Pros and cons are drawn from the production copy on our /reviews/adp-run and /reviews/gusto pages, which are sourced to vendor docs, Trustpilot counts, Reddit sentiment, and independent review sites. Where a claim could not be verified against a primary source, we flagged it in the research file rather than assert it here.

About the Author

Sofía Martínez

Digital Marketing Expert

Sofía cut her teeth working at a mid-sized digital marketing agency in Miami, managing multi-channel campaigns for local e-commerce and service businesses. She speaks the language of customer acquisition costs, conversion rates, and SEO optimization fluently.

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