Updated July 30, 2026
ADP Run
Gusto
Gusto vs ADP 2026 Comparison
Compare Gusto and ADP RUN on pricing, contracts, HR add ons, and support. Find which payroll platform fits your small business in under three minutes.

Gusto wins for most founders and small teams under about 25 employees who want published pricing, month to month billing, and self serve payroll. ADP RUN wins for growing businesses that expect to cross 50 employees, want a vendor that scales into ADP Workforce Now without a data migration, and are comfortable negotiating a quote and signing a multi year contract. Most readers of this page should pick Gusto and revisit ADP only if a scaling path or dedicated HR advisor matters more than transparent pricing.
Gusto and ADP RUN are the two payroll platforms small businesses shortlist most often in 2026. Both file federal, state, and local taxes in all 50 states, both run W 2 and 1099 payroll in the same batch, and both carry liability for errors caused by their own automation. The honest difference is that one of them tells you what it costs.
We verified both at source on July 30, 2026. Gusto publishes every price on its plans page, starts at $49 per month plus $6 per person on Simple, and lists each tier openly. ADP does not publish a price for RUN anywhere on adp.com, so every figure in this comparison for ADP is a third party estimate and we label it as one. ADP also publishes no contract term, no notice window and no termination fee for RUN, which means we cannot tell you what you are signing until a rep sends you a quote.
On reviews, read the scope before the score. Trustpilot rates ADP the company at 1.2 from 3,064 reviews and Gusto at 2.1 from 2,477 reviews, both checked July 30, 2026. Those scores cover decades of billing and service complaints across every product each firm sells, not RUN or Gusto payroll specifically, which is why G2 and Capterra rate the products themselves far higher. Neither number should decide this on its own.
Which one to pick
Solo founder paying one contractor
Pick, GustoGusto Contractor Only, currently $0 per month plus $6 per contractor and listed at $35, beats any ADP RUN quote for pure 1099 work
Two state remote team under 10 employees
Pick, GustoGusto Plus at $80 per month plus $12 per person self serves multi state payroll with no sales call
25 person team with brokered benefits and HR advisor need
TieGusto Premium and ADP HR Pro both wire a dedicated advisor. Gusto you can price today, ADP you cannot price without a call, so get the quote and compare it against $730 a month
30 plus person team planning to cross 50 employees in three years
Pick, ADP RunRUN upgrades to ADP Workforce Now on the same platform, no payroll data migration. Gusto user reports flag reliability issues past 50 employees.
Team that needs to know the exit cost before signing
Pick, GustoGusto publishes its plans and bills monthly. ADP publishes no contract term, notice window or termination fee for RUN, so the exit cost is invisible until you have the paperwork
Business that already runs ADP retirement or benefits
Pick, ADP RunSingle vendor invoice, single data source, and a smoother audit trail outweigh Gusto's pricing transparency once the ADP relationship is already in place
Pricing side by side
Plans side by side
| Plan | ADP Run | Gusto |
|---|---|---|
| Contractor Only | Not offered ADP RUN bundles contractors into paid plans, no dedicated 1099 tier | $0/mo + $6/contractor, listed at $35 Gusto Contractor Only, promotional $0 base as of July 30 2026, unlimited 1099 payments in all 50 states |
| Entry paid plan | Quote only, no published price ADP RUN Essential, single state, basic tax filing and onboarding. Third party estimates suggest $59 to $79 a month, not confirmed by ADP | $49/mo + $6/person Gusto Simple, single state payroll, unlimited runs, tax filings, published on the plans page |
| Popular paid plan | Quote only, no published price ADP RUN Enhanced, adds SUI management, garnishment service, background checks. Third party estimates suggest around $109 a month, not confirmed by ADP | $80/mo + $12/person Gusto Plus, adds multi state payroll, next day direct deposit, time tracking |
| Mid tier with HR support | Quote only, no published price ADP RUN Complete Payroll & HR+, basic HR support | $180/mo + $22/person Gusto Premium, certified HR experts, performance and compensation tools |
| Top tier with dedicated HR advisor | Quote only, no published price ADP RUN HR Pro, designated HR Business Advisor, employee assistance, perks | $180/mo + $22/person Gusto Premium is the top tier, dedicated Service Advisor included |
| Multi state payroll | Available on every paid tier ADP RUN Essential covers multi state on the entry tier | $80/mo + $12/person Gusto requires Plus or above for multi state, Simple is single state only |
| Time tracking | Paid add on ADP charges extra for time and attendance regardless of RUN tier | Bundled on Plus and above Gusto bundles native time and project tracking on Plus at no extra cost |
| Benefits administration | Paid add on, broker fees apply Health, 401k, HSA, FSA sit behind add on pricing on every RUN tier | Native brokered, fees apply Gusto brokers health and 401k, or lets you bring your own broker, fees still apply |
| Price transparency | None, quote required No price for RUN appears anywhere on adp.com, rechecked July 30 2026 | Every tier published Base and per person price listed openly on gusto.com/product/pricing |
| Contract term and early termination | Not published ADP publishes no term length, notice window or termination fee for RUN. Get all three in writing from the rep before signing | Billed monthly on published plans Gusto lists each plan as a monthly price on its own pricing page |
Total cost by scenario
| Profile | Timeframe | ADP Run | Gusto |
|---|---|---|---|
| 1 founder plus 2 W 2 employees, single state | 36 months | Cannot be calculated, ADP publishes no price | $2,412 Method. Gusto Simple at $49 base plus 3 people at $6 each is $67 a month, so $2,412 over 36 months. Every input comes from Gusto's published plans page, checked July 30, 2026. We give no ADP figure because ADP publishes no price for RUN. An earlier version of this page multiplied a third party estimate out to a precise three year total, which dressed a guess up as a finding. Get the quote and compare it against $2,412. |
| 10 person multi state team with basic HR needs | 36 months | Cannot be calculated, ADP publishes no price | $7,200 Method. Gusto Plus at $80 base plus 10 people at $12 each is $200 a month, so $7,200 over 36 months, with native time tracking included rather than invoiced separately. ADP RUN Enhanced covers the same ground but time tracking is a paid add on and neither the base nor the add on has a published price, so no comparable total exists. Ask the rep to quote the plan and the time tracking add on together. |
| 25 person team with HR advisor and brokered benefits | 36 months | Cannot be calculated, ADP publishes no price | $26,280 plus broker fees Method. Gusto Premium at $180 base plus 25 people at $22 each is $730 a month, so $26,280 over 36 months before broker fees on benefits. ADP RUN HR Pro may well come in below that, and several buyers report exactly that, but ADP publishes no price for HR Pro so we will not print a number. This is the tier where getting the quote is genuinely worth the phone call. |
Feature comparison
| Feature | ADP Run | Gusto |
|---|---|---|
| Public pricing on plan page Gusto publishes base and per person prices on every tier. ADP routes every plan through a sales quote, no listed prices. | ||
| Contractor Only plan Gusto sells a dedicated 1099 plan at $35 per month plus $6 per contractor. ADP bundles contractors into paid RUN tiers only. | ||
| W 2 and 1099 in the same payroll run Both run mixed W 2 and 1099 batches on paid plans. Parity. | ||
| Multi state payroll on starter or essential tier ADP RUN Essential supports multi state. Gusto Simple is single state only, multi state requires Plus at $80 per month. | ||
| Automated federal, state, and local tax filing in all 50 states Both file in 50 states and take liability for penalties caused by their own automation. | ||
| Native time tracking on mid tier Gusto bundles time and project tracking on Plus. ADP sells time and attendance as a paid add on on every RUN tier. | ||
| Native benefits admin, health, 401k, HSA, FSA Gusto wires brokered benefits into the platform or accepts a bring your own broker flow. ADP treats benefits admin as a paid add on across RUN tiers. | Add on | Native brokered |
| Native HR advisor on top tier ADP HR Pro wires a designated HR Business Advisor. Gusto Premium wires certified HR experts and a dedicated Service Advisor. Parity in placement at the top tier. | ||
| Next day direct deposit available Gusto advertises next day direct deposit on Plus and above. ADP availability depends on the quote and the payer's bank. | Quote | |
| International contractor payments native Gusto offers global contractor payments on Contractor Only and paid plans. ADP RUN does not, upsells to ADP Global Payroll Services. | ||
| Month to month billing option Gusto publishes each plan as a monthly price. ADP publishes no contract term, notice window or termination fee for RUN, so ask the rep for all three in writing. | ||
| Mobile app for running payroll Both run full payroll from a mobile app. Gusto app store scores 4.8 iOS and 4.4 Android. ADP RUN & Done auto processes recurring salaried payroll. | ||
| Published direct affiliate program Both have active direct affiliate programs on StartupOwl as of April 17, 2026. |
Public pricing on plan page
- ADP Run
- Gusto
Gusto publishes base and per person prices on every tier. ADP routes every plan through a sales quote, no listed prices.
Contractor Only plan
- ADP Run
- Gusto
Gusto sells a dedicated 1099 plan at $35 per month plus $6 per contractor. ADP bundles contractors into paid RUN tiers only.
W 2 and 1099 in the same payroll run
- ADP Run
- Gusto
Both run mixed W 2 and 1099 batches on paid plans. Parity.
Multi state payroll on starter or essential tier
- ADP Run
- Gusto
ADP RUN Essential supports multi state. Gusto Simple is single state only, multi state requires Plus at $80 per month.
Automated federal, state, and local tax filing in all 50 states
- ADP Run
- Gusto
Both file in 50 states and take liability for penalties caused by their own automation.
Native time tracking on mid tier
- ADP Run
- Gusto
Gusto bundles time and project tracking on Plus. ADP sells time and attendance as a paid add on on every RUN tier.
Native benefits admin, health, 401k, HSA, FSA
- ADP Run
- Add on
- Gusto
- Native brokered
Gusto wires brokered benefits into the platform or accepts a bring your own broker flow. ADP treats benefits admin as a paid add on across RUN tiers.
Native HR advisor on top tier
- ADP Run
- Gusto
ADP HR Pro wires a designated HR Business Advisor. Gusto Premium wires certified HR experts and a dedicated Service Advisor. Parity in placement at the top tier.
Next day direct deposit available
- ADP Run
- Quote
- Gusto
Gusto advertises next day direct deposit on Plus and above. ADP availability depends on the quote and the payer's bank.
International contractor payments native
- ADP Run
- Gusto
Gusto offers global contractor payments on Contractor Only and paid plans. ADP RUN does not, upsells to ADP Global Payroll Services.
Month to month billing option
- ADP Run
- Gusto
Gusto publishes each plan as a monthly price. ADP publishes no contract term, notice window or termination fee for RUN, so ask the rep for all three in writing.
Mobile app for running payroll
- ADP Run
- Gusto
Both run full payroll from a mobile app. Gusto app store scores 4.8 iOS and 4.4 Android. ADP RUN & Done auto processes recurring salaried payroll.
Published direct affiliate program
- ADP Run
- Gusto
Both have active direct affiliate programs on StartupOwl as of April 17, 2026.
ADP Run
There is no price on ADP's site for RUN, and no contract term either. The 50-state tax filing underneath is real.


- Pricing
- Custom
- Rating
- 2.8 / 5
- Category
- Payroll Software
Pros
- Automated tax filing covers federal, state, and local in all 50 states. ADP takes liability for penalties caused by its own errors and has been handling payroll since 1949.
- Scales from 1 employee on RUN to 1,000 plus on ADP Workforce Now without a payroll data migration, protecting the setup cost as the team grows.
- Mobile app runs full payroll remotely. RUN & Done automatically processes recurring salaried payroll each period with no manual intervention.
- W 2 and 1099 in the same payroll run, most competitors force a separate batch for contractors.
- 24/7 live support phone and chat, meaningful for payroll deadlines outside US business hours.
Cons
- No public pricing. Every plan requires a sales quote, which makes year one and renewal budgeting difficult.
- ADP publishes no contract term, no notice period and no early termination fee for RUN anywhere on adp.com. You cannot see what you are committing to before a rep sends the paperwork, and that is itself the risk.
- Time tracking, benefits admin, workers comp, and retirement are all paid add ons on every RUN tier.
- Trustpilot rates ADP the company at 1.2 from 3,064 reviews, checked July 30, 2026, with heavy volume of complaints about billing surprises and add on upselling. Note this scores the whole company, not RUN.
- PTO tracking is clunky, multiple Capterra reviewers flag difficulty checking balances during payroll.
Gusto
A beginner-friendly payroll platform starting at $49/mo, but customer support quality drops sharply when you actually need help.


- Pricing
- $49
- Rating
- 3.4 / 5
- Category
- Payroll Software
Pros
- Zero HR experience required. First payroll typically runs in under 10 minutes with published step by step setup.
- Unlimited payroll runs on every plan, including off cycle and bonus runs, at no extra cost.
- Employee self service covers I 9, W 4, direct deposit, and benefits enrollment without any manager input.
- Contractor Only is running at $0 per month plus $6 per contractor as of July 30, 2026, listed at $35 per month before the current promotion, a genuine low budget option for pure 1099 teams.
- Every price is published on the plans page, so you can budget the line item before you speak to anyone.
Cons
- Trustpilot rates Gusto at 2.1 from 2,477 reviews, checked July 30, 2026. Support complaints are severe and consistent, especially around correcting tax filing errors during tax season. This scores the company, not the payroll product alone.
- Platform struggles past 50 employees. Multi state complexity and scaling reliability issues show up in user reports once the roster grows.
- Correcting automated tax filing mistakes is slow. Dozens of user reports describe weeks of back and forth to fix a misfiled quarter.
- Add ons accumulate over time, priority support, HSA, FSA, outside broker fees, R and D credit scanning, which erodes the low sticker price.
- Base price moved from $40 to $49 per month during 2025, and the $40 number still lingers in some older marketing pages.
Switching between them
- Pull ADP payroll history from the Reports tile, year to date at minimum, last four quarters preferred. Save pay stubs, tax filings, and journal entry exports.
- Export the employee roster with pay rates, tax withholding elections, 401k deferrals, benefits elections, direct deposit details, W 4 documents, and I 9 scans.
- Read your signed ADP agreement before cancelling. ADP publishes no contract term or termination fee for RUN anywhere public, so your own paperwork is the only place the exit cost is written down. Check the term end date, the notice window and any termination charge.
- Negotiate transition with ADP. If the term ends within 90 days, wait for the natural end. Otherwise ask for the exit cost in writing and negotiate a buyout.
- Create the Gusto account on Simple or Plus, import the roster, and match tax elections one for one. Gusto's import flow reads CSVs from ADP reports directly.
- Run parallel payroll for one full cycle in Gusto before cutting over. Any mismatch between Gusto and ADP journal entries is a signal to fix before the cutover.
- Cancel ADP direct debit authorizations only after the last cleared ACH batch from ADP to IRS or state agencies has settled.
- Realistic timeline is 4 to 8 weeks. Avoid starting within 30 days of Q4 year end filings.
Who owns them
ADP Run
- Founded
- 1949
- HQ
- Roseland, New Jersey
- Owner
- Automatic Data Processing, Inc. (NASDAQ ADP)
- Status
- public
S&P 500 member. Approximately 1,080,000 clients across all ADP products as of fiscal 2025. RUN powered by ADP specifically serves small businesses under 50 employees. Upgrades into ADP Workforce Now for mid market payroll and HR without a data migration.
Gusto
- Founded
- 2011
- HQ
- San Francisco, California
- Owner
- Gusto, Inc.
- Status
- private
Valued at $9.5 billion in 2022 funding round. Serves more than 300,000 businesses. Acquired Ardius in 2021 for R and D tax credit scanning. Expanded into Gusto Embedded Payroll for fintechs in 2023. Base monthly price moved from $40 to $49 during 2025.
For beginners
If you have not picked a payroll provider yet, start with Gusto and do not overthink it. Published pricing means you can forecast the line item before you sign anything. First payroll typically runs in under 10 minutes once the roster is imported. ADP RUN Essential is a capable product, but every price is a sales quote and ADP publishes no contract term, so you are agreeing to a shape you cannot see until the paperwork arrives.
If you only pay contractors today, Gusto Contractor Only is the cheapest honest option on this page, running at $0 per month plus $6 per contractor as of July 30, 2026 and listed at $35 before the current promotion. ADP does not sell a 1099 only plan. Revisit ADP the moment you cross 50 employees or decide you need a named HR Business Advisor.
For growing teams
At 10 to 25 employees the decision starts to matter. Gusto Plus at $80 per month plus $12 per person covers multi state payroll with native time tracking bundled, no add on invoice. ADP RUN Enhanced covers the same functional ground but only through a sales quote.
Budget what you can actually verify. A 10 person Gusto Plus deployment is $200 a month, which is $7,200 over three years with time tracking included, and every input comes from Gusto's published plans page. We are not going to hand you an ADP three year total, because ADP publishes no price and any figure we produced would be an estimate multiplied by 36. Get the quote, then compare it against the $7,200. ADP is worth the call if the team expects to pass 50 employees inside that window and wants one vendor for the jump.
For enterprise
At 50 plus employees the economics shift. Gusto's own user reports flag reliability issues past 50 employees, especially for multi state teams with complex benefits. ADP RUN is the natural on ramp to ADP Workforce Now, which covers payroll, HR, benefits, time, and talent for 50 to 999 employees on the same underlying platform. That upgrade path is the single biggest ADP advantage at this size.
Common pattern at this stage is ADP for payroll plus HR, with a named HR Business Advisor on HR Pro and a Workforce Now upgrade mapped in the contract for the year headcount crosses 50. Because ADP publishes neither prices nor contract terms, get the term length, the notice window, the termination fee and the renewal uplift in writing before you sign, and price all four into your three year model rather than assuming any of them.
FAQ
How we tested
Compared 2 products across pricing, features, support, and real user complaints.
We compared Gusto and ADP RUN on pricing, contract terms, payroll features, HR support, integrations, mobile experience, reputation, and recent news. Prices were captured April 17, 2026 from each vendor''s public pricing surface. Gusto publishes every price, ADP RUN does not, so all ADP price points are third party estimates clearly labeled in the matrix and total cost of ownership. Pros and cons are drawn from the production copy on our /reviews/adp-run and /reviews/gusto pages, which are sourced to vendor docs, Trustpilot counts, Reddit sentiment, and independent review sites. Where a claim could not be verified against a primary source, we flagged it in the research file rather than assert it here.
About the Author

Digital Marketing Expert
Sofía cut her teeth working at a mid-sized digital marketing agency in Miami, managing multi-channel campaigns for local e-commerce and service businesses. She speaks the language of customer acquisition costs, conversion rates, and SEO optimization fluently.
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