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Most Recognized·Updated February 2026

Dun And Bradstreet Review 2026

D&B owns the most recognized business credit number on the planet, but its paid products are expensive and its sales tactics frustrate small business owners.

2.4out of 5
Up to 30 business days· Standard Delivery
8 business days· Expedited Delivery
$0 (Standard)· D-U-N-S Number Cost
500 million+ records· Database Size
1.1 ★· Trustpilot
A-· BBB
Daniel Wong
Written byDaniel Wong
Legal & Compliance Analyst

Our Verdict

2.4

Based on our independent review

Tested February 2026 · 60+ hours of research

Ease of Use

2.5/5

Pricing & Value

2.0/5

Features & Add-ons

3.8/5

Customer Support

1.8/5

Report Update Speed

2.0/5

Pricing Transparency

2.2/5

Privacy & Data

2.5/5

Best For: Large enterprises and B2B companies needing a globally recognized credit profile.

True Year 1 Cost: $499

Year 2+ (renewal): $499

Top Advantages

  • The D-U-N-S Number is free, globally recognized, and often required for federal contracts and major vendor applications.
  • PAYDEX is the only widely accepted trade payment score, and large B2B suppliers rely on it to set credit terms.
  • Database of over 500 million business records gives unmatched depth for enterprise risk and compliance analysis.
Get Started

$0/mo · Cancel anytime

In This Article

11 sections
0%

How We Tested Dun And Bradstreet

We registered for a free D-U-N-S Number, reviewed all three Credit Insights plan tiers, documented the upsell flow from free registration through paid upgrade, and analyzed 391 Trustpilot reviews and Reddit discussions from small business owners. We also compared D&B's true annual cost against Experian Business, Equifax Business, and Nav.

60+ hours of hands-on testing
Last tested: February 2026
Read our full review methodology

Dun And Bradstreet Overview

What Is Dun & Bradstreet?

Dun & Bradstreet (D&B) is a commercial data and analytics company that has been in business for 185 years. It maintains a database of over 500 million business records worldwide and issues the D-U-N-S Number, a nine-digit identifier used globally to track business credit activity. D&B also produces the PAYDEX score, a 0-to-100 rating that reflects how promptly a business pays its suppliers.

Who Should Use D&B?

D&B's products are built for B2B companies, government contractors, and large enterprises that need a recognized credit profile to negotiate trade terms or win contracts. If you are applying for federal grants or contracts, a D-U-N-S Number is often mandatory. Bootstrapped startups and small local businesses will find the paid tiers expensive relative to the value they provide.

How D&B Credit Monitoring Works

The free tier gives you basic score ranges and a company summary. The $49/month Basic plan unlocks your full PAYDEX score, delinquency and failure predictor scores, maximum credit recommendation, and 24/7 monitoring alerts. The $149/month Plus plan adds trade reference submission, peer benchmarking against up to 5 competitors, and dark web monitoring for up to 5 email addresses.

What Dun And Bradstreet Actually Costs

True Cost Analysis

Starting Monthly Price

$0

Billed monthly; annual plans available

Annual Plan

$499

If paid annually

The true first-year and renewal costs reflect the annual subscription price for the D&B Credit Insights Basic plan, which provides full access to business credit scores and 24/7 monitoring.

Dun And Bradstreet Pricing Plans

Free

$0/mo

  • Basic score ranges
  • Company information summary
  • Free D-U-N-S® Number
Get Started Free

Basic

$49/mo

or $499 billed annually

  • 24/7 credit monitoring
  • Access to full PAYDEX® score
  • Delinquency Predictor and Failure scores
  • Maximum credit recommendation
  • Detailed trend insights and legal events
Choose Basic

Plus

Most Popular

$149/mo

or $1,499 billed annually

  • All Basic features
  • Submit trade references and financial docs for review
  • Peer benchmarking against up to 5 competitors
  • Dark web monitoring for up to 5 emails
Choose Plus

Dun And Bradstreet Pros and Cons

Pros

  • The D-U-N-S Number is free, globally recognized, and often required for federal contracts and major vendor applications.
  • PAYDEX is the only widely accepted trade payment score, and large B2B suppliers rely on it to set credit terms.
  • Database of over 500 million business records gives unmatched depth for enterprise risk and compliance analysis.
  • 24/7 credit monitoring on the Basic plan includes delinquency prediction and failure scoring, not just a single number.

Cons

  • Trustpilot score of 1.1 from 391 reviews reflects widespread frustration with sales tactics and support quality.
  • Standard D-U-N-S Number delivery takes up to 30 business days unless you pay $49 to expedite, creating artificial urgency.
  • The Plus plan at $149/month ($1,499/year) is expensive for its core differentiator: submitting trade references for review.
  • Users consistently report that correcting inaccurate business information on their D&B profile is extremely difficult.
  • Cancellation is widely described as a multi-step process involving pushback from retention staff.

Upsell Pressure & Hidden Fees

Transparency Check — We Documented Every Upsell

D&B's upsell pressure starts the moment you request your free D-U-N-S Number. The standard wait is up to 30 business days, but D&B offers expedited 5-day processing for $49, creating urgency to pay. After registration, sales representatives contact free users to push the Credit Insights Plus plan at $149/month, framing it as the best way to build credit by submitting trade references. D&B also sells one-time Business Information Reports starting at $139.99/year and D&B Credit Evaluator Plus reports at $61.99 each. The cancellation process is widely reported as difficult, with multiple users citing runaround from support staff when trying to end their subscriptions.

Pricing Transparency Score

2.2/5

5 = Fully transparent pricing · 1 = Heavy upsell pressure

What Real Customers Say

Trustpilot

1.1 ★

391 reviews

BBB Rating

A-

iOS App

3.4 ★

Android App

4.5 ★

Reddit / Community Sentiment

Reddit users and small business owners often express frustration with Dun & Bradstreet, citing aggressive upsells for expensive credit builder products and difficulty correcting inaccurate information. While large enterprises find the D-U-N-S number and PAYDEX score essential for negotiating major vendor terms, most SMBs view the paid services as overpriced and unnecessary for early-stage growth.

Is Dun And Bradstreet Right for You?

Best For These Founders

B2B Wholesalers & Distributors

Ideal for companies needing to establish a PAYDEX score to negotiate net-30 or net-60 terms with major suppliers.

Government Contractors

Perfect for businesses applying for federal contracts or grants where a D-U-N-S number is widely expected or required.

Large Enterprise Financial Teams

Suited for corporate risk and compliance departments seeking standardized global reporting on complex company hierarchies.

Consider Alternatives If…

  • Bootstrapped startups looking for affordable or free business credit building tools.

  • Small local businesses that do not rely on large vendor trade credit or net-30 terms.

  • Business owners who want transparent, user-friendly pricing without high-pressure sales calls.

Monitoring Features

D&B's monitoring revolves around its proprietary PAYDEX score, which rates your payment history on a scale of 0 to 100. A score of 80 or above signals that you pay on time or early, and this is the number large vendors and suppliers check before extending net-30 or net-60 terms.

The Basic plan ($49/month) includes 24/7 credit monitoring, your full PAYDEX score, a Delinquency Predictor score, a Failure score, and a maximum credit recommendation. You also get detailed trend insights and tracking of legal events like liens or judgments.

The Plus plan ($149/month) adds the ability to submit trade references and financial documents for D&B to review and potentially incorporate into your credit file. This is the main mechanism D&B offers for proactively building your score. Plus also includes peer benchmarking against up to 5 competitors and dark web monitoring for up to 5 email addresses.

The database itself is unmatched in scale: over 500 million business records globally. For enterprise compliance teams evaluating vendor risk across complex corporate hierarchies, this depth of data is hard to replicate elsewhere.

Pricing

D&B offers three tiers. The Free plan costs $0 and gives you basic score ranges, a company information summary, and your D-U-N-S Number. The Basic plan is $49/month or $499 billed annually, saving you about $89 per year. The Plus plan is $149/month or $1,499 billed annually, saving roughly $289 per year.

The true first-year cost for meaningful credit monitoring starts at $499 on the annual Basic plan. That gets you full PAYDEX access and 24/7 alerts. The Plus plan's $1,499 annual price is a steep ask, especially since its main differentiator is the ability to submit trade references, something that other bureaus handle differently or at lower cost.

Compare this to Nav, which offers free combined personal and business credit monitoring, or Experian Business, where a single report runs $39.95. D&B's pricing makes sense only if you specifically need PAYDEX score management for large vendor relationships.

Plans

Free ($0/month): Basic score ranges, company info summary, free D-U-N-S Number. No monitoring alerts, no full score access.

Basic ($49/month or $499/year): Full PAYDEX score, Delinquency Predictor and Failure scores, maximum credit recommendation, 24/7 monitoring, detailed trend insights and legal event tracking.

Plus ($149/month or $1,499/year): Everything in Basic, plus trade reference and financial document submission for review, peer benchmarking against up to 5 competitors, and dark web monitoring for up to 5 email addresses.

There is no mid-tier option between $49 and $149. You either get basic monitoring or you pay triple for the ability to submit references and benchmark. That pricing gap feels intentional, pushing users toward the higher tier.

User Reviews

D&B has a Trustpilot score of 1.1 out of 5 from 391 reviews. That is one of the lowest scores we have seen for any business service we have reviewed. The most common complaints center on aggressive sales tactics pushing expensive subscriptions, extremely difficult cancellation processes, and inaccurate business profiles that are hard to correct.

On Reddit, the sentiment is similarly mixed. Large enterprises acknowledge the D-U-N-S Number and PAYDEX score as essential for negotiating major vendor terms. But small business owners consistently describe the paid services as overpriced and unnecessary for early-stage growth.

The BBB gives D&B an A- rating, which reflects the company's responsiveness to formal complaints rather than overall customer satisfaction. The Android app has a 4.5 rating, while the iOS app sits at 3.4.

We could not verify the specific resolution rate for customer complaints, and D&B does not publish cancellation or churn data publicly.

Who It's For

D&B works best for three specific groups.

B2B wholesalers and distributors who need a PAYDEX score to negotiate net-30 or net-60 terms with major suppliers will find D&B unavoidable. Large buyers check your PAYDEX before extending trade credit, and no other bureau offers an equivalent score.

Government contractors should register for the free D-U-N-S Number immediately. It is widely expected or required when applying for federal contracts and grants. You do not need a paid plan for this.

Large enterprise financial teams managing vendor risk and compliance across complex corporate hierarchies will use D&B's global database and reporting tools. This is where the scale of 500 million records actually matters.

Avoid D&B's paid plans if you are a bootstrapped startup looking for affordable credit building, a small local business that does not rely on large vendor trade credit, or a business owner who wants transparent pricing without high-pressure sales calls.

vs. Competitors

Experian Business charges $39.95 per report with no monthly subscription required, and its true first-year cost starts around $199. Its reports include user-friendly predictive risk ratings. For occasional credit checks rather than continuous monitoring, Experian is significantly cheaper.

Equifax Business uses custom pricing and focuses on lender-facing insights and SBA loan screening. If your goal is qualifying for bank financing rather than vendor trade credit, Equifax's data may be more relevant than PAYDEX.

Nav offers free combined personal and business credit monitoring and paid plans up to $39.99/month. It pulls data from multiple bureaus including D&B itself. For founders who just want visibility into their credit profile without a large spend, Nav is the most accessible starting point.

D&B's advantage is narrow but real: if your business depends on PAYDEX scores for trade credit with large suppliers, no competitor offers a substitute. Outside that use case, the alternatives are cheaper and better reviewed.

Dun And Bradstreet vs. Top Competitors

ServiceLearn More
DA logo

Dun And Bradstreet

Most Recognized
$0
2.4
Current
EX logo

Experian Business

$39.95 / report
3.4
NV logo

Nav

$0 - $39.99 / mo
3.3

Final Verdict

2.4 / 5

Dun & Bradstreet is the 185-year-old standard for business credit identification, and its free D-U-N-S Number is still required for federal contracts and many large vendor relationships. But the paid Credit Insights plans ($49 to $149 per month) are overpriced for most small businesses, and a Trustpilot score of 1.1 from 391 reviews signals serious customer service problems. If you need a PAYDEX score for enterprise-level trade credit, D&B is the only game in town. If you just want to monitor your business credit affordably, Nav or Experian Business will cost you far less with fewer sales calls.

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Updated February 2026 by StartupOwl Team, Business Tools Expert

Frequently Asked Questions

This review reflects independent, first-hand testing by the StartupOwl team. Affiliate relationships never influence our ratings or recommendations. Read our editorial policy →

About the Author

Daniel Wong

Legal & Compliance Analyst

Daniel grew up in the shadow of Silicon Valley but chose the legal route over engineering, working as a paralegal for a corporate law firm specializing in mergers and acquisitions. He realized that early-stage founders were constantly making catastrophic legal mistakes because they couldn't afford a $500/hour attorney, prompting his move to B2B media.

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