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Revenue-Based Funding

I delight that there seems to be a growing trend in revenue-based funding of entrepreneurs. It makes a lot of sense to me–not least having availed myself of it back in 1982.

The idea is that the funder takes a bet on your ability to achieve your revenue forecasts and being prepared to make his money on a royalty on sales. If you don’t make the numbers you are not saddled with loan repayments you can’t afford. If you exceed expectations, then you do pay more and the investor wins, but you are paying when you can afford to do so.

Conventional bank loans seem punitive, if you are having a hard time and equity capital involves diluting your ownership. Because it is a newer form of funding it may take you a while to

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