The Startup Owl is written by veteran entrepreneur, William Keyser, Managing Director of Venture Founders LLC. The focus is mainly on Business Strategy, Startup and Sustainability, but veers off into all kinds of related entrepreneurial, leadership and managerial topics.

The Owl draws on his wide experience as an entrepreneur, government advisor, management consultant, business school professor and generally having knocked about a bit. Among many other activities, he is an MBA professor, teaching entrepreneurship and strategy.

Startup is exciting and scary

Starting a business is exciting and scary. Venture Founders is about demystifying the process and mentoring those who are determined to set up in business.

Venture Founders’ quizzical owl logo represents what Venture Founders is about. Owls have the reputation of wisdom. This one tips his head wryly because, while he aspires to be wise, he also has many questions about entrepreneurship. He does not know it all, despite being pretty savvy. A rather more severe owl was also the logo of the William Keyser’s great-grandfather’s business—a City of London investment bank, A Keyser & Co.

What’s on Offer here

Will Keyser of Venture Founders, the business, works with startups, before they exist and in their early stages—to help startups, social entrepreneurs and corporate intrapreneurs:

• with personal development so they are in the best possible position to succeed in their new venture;
• with business development in all its aspects, and above all in strategy, planning, financing and marketing.