The Art of Shouting Quietly is a book by Pete Mosley. On the basis that most entrepreneurs are also creative people, any who fear pitching should read this book. And the ones who don’t would gain hugely from it, too! This Scotsman’s new book came out in the UK this April (2015) and he’s now seeking an American publisher, but you can get the eBook version simply by clicking the link.
This book was based on hundreds of conversations and thousands of hours working closely with self-employed people. Many of the people he works with are absolutely brilliant at what they make and do, but not so good at promoting themselves. The ideas in this book are tried and tested – so you can find ways of getting your message across without using ‘shouty’ or uncomfortable marketing techniques.
The book shows how to:
- See your quietness, introversion or lack of confidence as a strength – not a weakness.
- Choose platforms for self-promotion that you can feel comfortable with.
- Deal with difficult situations – like networking meetings – differently.
- Create strong relationships with customers and collaborators that will sustain your business.
- Lead with your values – create empathy with – and trust in – your brand.
- Let people discover your strengths without shouting about them.
“In this beautifully illustrated book Pete uses his tough-love approach to get the quieter, more introvert creatives amongst us out of their comfort zone. But let’s be honest; for all of us there are times when we need that little confidence booster. This book will be treasured by thousands who want to discover their own authentic and courageous voice to share their true creativity with the world,” says Patricia Van den Akker, Director, The Design Trust