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Have fun with caricatures

Startup Owl Aron smallA logo’s job is to make an impression on your customers and be a visual reminder of who you are and what you do. Its frequent repetition is vital, no matter how clever the image. Think Coca Cola. 

The logo has to make an appeal on a personal level, at least until it is so well-known that its connection with the business goes without saying. But you can have fun with caricatures to enliven your graphic presence. A reminder of your business or your business name can take many forms. 

Google is one of those companies that plays around with its logo very frequently. Given that their company name has not become a verb, they perhaps do not need to do that, other than to amuse. Other less well known brands can get noticed by being playful with their logos of brand images.

With so many ads and corporate literature, websites, blogs, and product packaging, it’s often hard to differentiate them. You can use graphic humor as well as funny commercials like Geico with its gekko.

Here is one for Startup Owl. It’s more endearing, I think, than the corporate logo that appears on this website. My grandson Aron, a designer and animator did it for me. He could do one for you, too. at very modest cost. Give him a shot–at . He is a man who has been constantly drawing for 17 years, and he’s only 22 now.

PLEASE NOTE: There is tons of useful stuff on Startup Owl, a site that’s been going for a dozen years. So keep browsing, but know that the founder, Will, now devotes most of his time and energy to his new website that you should definitely visit:

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