Startup Funding is a scary business. That’s why many entrepreneurs shy away from introducing external capital, for fear of diluting their equity stake. Others go down that route and regret it. Some try to jump on the wrong source of funding at the wrong stage. To understand something is to render it less scary. Entrepreneurs who are passionate about their product or serving the needs they have identified know what they are doing in those domains, but once they get out of their comfort zone, their normally confident self becomes apprehensive.
There are many online sources of help. One is right here on Startup Owl. Another can be found at Gust–a global platform for the sourcing and management of early-stage investments. Gust enables skilled entrepreneurs to collaborate with the smartest investors by virtually supporting all aspects of the investment relationship, from initial pitch to successful exit.
One piece of help and guidance I special like is this info graphic from fundersandfounders.com, thanks to Anna Vital.
