Google Caffeine is likely to be a major revision of the way that Google ranks web pages.
Google has not revealed the details of Google Caffeine yet. Rumor has it that the following factors may play a role.
Slow loading websites may not get high rankings; broken links may have a negative impact; a lot of links from known spammers will will probably be even worse than now; the new algorithm is likely to be concerned about the total quality of websites.
You will probably need good optimized content, good website design with a clear navigation, good inbound links, a low bounce rate, as now. Social bookmarks may also play an increased role. Factors like the age of a website, its past history, and authority will still play a role in Google’s new index.
Though Google’s Caffeine update is not yet released, there are some things that you can do to increase the chances that you will get good rankings, like:
- Remove all spam elements.
- Improve website design and make sure the navigation is clear.
- Get inbound links from social bookmark websites.
- Do not link to what look like spammers. Focus on quality links, rather than quantity.