Mindshare: seeking customer attention

In the information age, presence in the minds of customers is becoming more important than being present physically. Access to goods and services can take place by many different means and through  multiple channels. Grabbing mindshare, or engendering repute and purveying knowledge has hence become critical to business success. Mindshare, or seeking a share of the space available in someone's head is like being heard over the cacophony of a busy Manhattan street. The message has to be striking;...

Convergence in Business

Nothing ever stays the same. However much we want life to go on as normal, it never does. Business forecasting is often soothsaying as much as science, no matter how hard management science tries to prove the opposite. Using scientific research-based principles to improve an organization's ability to make rational business management decisions may be a useful discipline, but on its own spells trouble. The Neuromarketing Blog is published and authored by Roger Dooley. It is well worth followin...