Your Business Pitch
For quick feedback on your pitch, complete the form below. You may want to read these notes before you do.
The real story matters
If you are going to get your business startup message across to people
- who lend money to business
- that invest in startups
- to whom you want to sell
- you would like to recruit
- whose support you need…
… you will need to be able to make a short and sticky statement. The pitch needs to be short to attract attention and sticky so that it leads to action. Action that you seek. Remember what you offer must be special to you and of value to your customers.
So concentrate on making a pitch that has
- the real story that matters to them;
- a strong enough message to gain attention;
- and contains a call to action.
If you can boil down your business idea in this way and keep it within 100 words, it will also help to concentrate your own plan and its transformation into reality. This is what I call a Business Card Pitch, because the text should fit on the back of your business card.
Before getting feedback on your pitch from me, I suggest that you work on a few drafts and you might like to try 15 SecondPitch—a very useful little tool to help you discover who you are and what you really want, as well as letting you view other people’s pitches.