Promotion Media Matrix

what when whereWhen you approach your promotional activities, be quick to take up opportunities as they arise, but if you can, plan the use of the many media available. Be clear what audience(s) you want to address, what message you want to convey, what sales channel you want to impact and what results or actions you seek.

I suggest that you approach promotion in an organized way. Below is a way that you can analyze each promotional goal you have established. If you proceed in this way, you are likely to have more effect and spend less.

The Startup Owl’s Promotion Media Matrix

  What Timing Cost In-house Outsource Resources Measurement
MEDIUM              
press release              
email blasts              
email newsletters              
print newsletters              
web articles              
print ads              
radio/tv ads              
web ads              
widgets              
webinars              
videos              
flyers              
seminars              
print articles              
direct ,mail              
telesales              
networking              
website              
forums              
SE marketing              
blogs              
blog comments              
radio editorials              
public speaking              
user groups              
user conferences              
facility visits              
trade shows              
public training              
event sponsorship              
tweets              
social marketing              
word of mouth              
etc,etc              

As you can already see, the media choices for promotion and every extensive and via the web are growing in number daily. A startup has to be very selective with the small budgets at their disposal.