Startup Blogs

Your Own Blog

If you want to start your own blog and need some help, two good places to start are Neil Patel’s guide, or equally good, but different is How to Start a Blog from Rob Mening. Jess Knapp’s bloggingbasics101 is a good introduction, but has less detail.

All three are good, but here are plenty of others, such as this guide, this one or indeed, here’s another one.

When you have looked at least a couple of these, you will decide which one you like best. Neil’s is very detailed and gives you helpful steps to take right there which you are reading—and it’s focused on making money. I find Rob’s is friendlier and possibly less intimidating for the newbie, with it’s disarming honesty and directness.

Helpful Blogs for Venture Founders

Apart from the Startup Owl’s very own, here are some you may find helpful and/or inspiring:

  • Small Business America from Huffington Post; it’s packed with stories and you will find gems, but you may have to search for quality.
  • Sustainability by Design–John Ehrenfeld’s wonderful blog—full of deep insights on business sustainability. I would say that about a former MBA faculty colleague.
  • The Entrepreneurial Mind is largely made up of short videos by Jeff Cornwall of Belmont University, where he runs the Center for Entrepreneurship.
  • Forbes Blogs on Entrepreneurship is written by many different bloggers and you may happen on an idea that changes your direction.
  • The Next Billion brings together the community of business leaders, social entrepreneurs, NGOs, policy makers, and academics who want to explore the connection between development and enterprise.
  • Startup Professionals is written by Marty Zwilling whose passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development.
  • Feld Thoughts is Brad Feld’s personal blog. He is a managing director at Foundry Group in Boulder, Colorado and invests in software and Internet companies around the US, run marathons, and loves to read.
  • Both Sides of the Table is where Mark Suster of Upfront Ventures shares insights from the perspective of both the founder and the investor.
  • AVC is an amazing blog, written every day since 2003, by Fred Wilson of Union Square Ventures, has been a venture capitalist since 1986. He has huge accumulated wisdom as well as a great sense of humor.
  • Hunter Walk blogs very personally about all kinds of things and is co-founder of Homebrew a seed venture capital for entrepreneurs building the Bottom Up Economy in the U.S. and Canada.
  • Road to Funding is a useful blog if you are wanting to raise the big bucks. 

Six reasons why a startup should have a blog

  1. It will differentiate your business. Make sure you grab your audience and that yours is the ‘reference’ blog in your field.
  2. As I suggested above, it is not difficult to do, though it requires effort to do well and to make sure that is it well optimized for blog searches.
  3. It is your opportunity to say things about the business and your sector in an interesting way and without the formality of your website. It is a very direct form of communication.
  4. It can provide a very good way to speak with your customers and potential customers that is very ‘sticky’. You can be honest and create dialog.
  5. It is much less expensive than many forms of advertising and when you get proficient, it is much more effective. You can correct, update, revise very easily.
  6. The business will be found. This is especially true if you get smart at blog marketing. You can do many things to promote the blog for its own intrinsic value, that may prove difficult to do when you are directly promoting the business.

Once the blog gains traction, comments of visitors will help shape it and provide you with invaluable guidance on what the market is looking for.

Erin Blaskie of Business Blog Consulting says, “I have met a number of brand new people through my blog. Some of these people became clients, others were just frequent readers that became friends and others asked me to collaborate with them on special projects. By having a blog, you can become a place where people visit to learn about what it is you are writing about but also so that they can meet you, get to know you and someday work with you. You can build a community and allow other people to meet through you which then allows people to talk about you and get your name out there.”

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