Don’t Stop Now

Edmund Brelsford, 78, is the 2010 champion in the 75+ age group of the US National Masters Cross Country Ski Championships. He took up skiing in 1964 and has been skiing ever since. He has also been a national mountain b champ too. It's not just sport that interests him. He is a former ballet dancer, has tauhgt 22 languages and plays Medieval Renaissance music, too. He would delight John Ratey, author of the book Spark: The Revolutionary New Science of Exercise and the Brain. John focuses on ...

Veteran AdVenturers

Age is no barrier to adVenturing. Tom Lackey, 89, continued to embrace adventure late into life, in his case as a way past the grief of losing his wife to a heart attack 10 years ago. Mr. Lackey took up wing-walking. Last summer, he strapped his feet to the top of a single-engine biplane, like the daredevils of aviation's early days, and flew across the English Channel at 160 miles per hour, with nothing between him and the wild blue yonder but goggles and layers of clothing to fight the wind...

Mindshare: seeking customer attention

In the information age, presence in the minds of customers is becoming more important than being present physically. Access to goods and services can take place by many different means and through  multiple channels. Grabbing mindshare, or engendering repute and purveying knowledge has hence become critical to business success. Mindshare, or seeking a share of the space available in someone's head is like being heard over the cacophony of a busy Manhattan street. The message has to be striking;...