Marketing

Raising Capital with an Internet Go-Between

Raising Capital with an Internet Go-Between Entrepreneurs often come across finance brokers of various kinds, including many on the Internet, but I recently met Hall T Martin who founded TEN Capital in Texas. Hall T has created an organization that has been very successful in raising capital for new ventures in Texas. I forecast that we will see more of this kind of new Go-Between, elsewhere in the United States or across the globe, if TEN Capital doesn't get there first. What is special abo...

Storybeing: India in Corsica

Storybeing: India in Corsica Storybeing What do you think is going on in the image above?  No, you are wrong. It is the making of a Bollywood film on the Mediterranean island of Corsica. Last July an group of Indian filmmakers descended on the island to make a film called Tamasha and they were amazed to find rituals, music and culture that made them think of home—so far away. You will enjoy watching this 3-minute video. It's fun just for itself. An old Corsican acquaintance of mine, Jean-...

Small Town Teams—Located Anywhere

Small Town Teams—Located Anywhere The beauty of the new digital landscape is that small town and rural entrepreneurs have totally unrestricted access to talent. One of the issues, though is that remote locations do not have pools of talent close by. So it's vital to have easy and good forms of collaboration. The market for oftware and applications for team working is a very crowded space. Finding the tools that really work for you is tough. In my College, we use Google and all its apps (like ...

Grassroots Entrepreneurship

Grassroots Entrepreneurship I have been invited to run a couple of Workshops on Grassroots Entrepreneurship at theAnnual Conference of the Illinois Institute for Rural Affairs. This came about because a while back I started writing about Community Supported Business on Startup Owl. Community Supported Business is a growing phenomenon, especially in rural Vermont, and it will be interesting to see how that state's experience will be picked up by others. Community Supported Business (CSB) is som...

Have fun with caricatures

Have fun with caricatures  A logo's job is to make an impression on your customers and be a visual reminder of who you are and what you do. Its frequent repetition is vital, no matter how clever the image. Think Coca Cola.  The logo has to make an appeal on a personal level, at least until it is so well-known that its connection with the business goes without saying. But you can have fun with caricatures to enliven your graphic presence. A reminder of your business or your business name can ta...

10 New Conditions of Business

10 New Conditions of Business I have just published a set of 1o New Conditions of Business, to help entrepreneurs recognize some really important trends that are most likely affecting their startup whether they know it or not. They are all very important and complex. I don't begin to think that my introductions are the best in the world, nor is the list necessarily complete. I invite readers to review what I have written, comment, add, or suggest improvements to the set of ten topics, which a...

Startup Basics: a book for business owners

Startup Basics–a book for business owners The Mobile Boardroom: Top Tips for Business Success by Nik Askaroff & Julian Clay is a compact, no-frills guide that covers the main commercial areas of business. You can read the book in one, or maybe two, sittings and get a full picture of the things you need to cover in setting up and running a business. The book is one of the most down-to-earth and un-flashy guides I have come across. The simple model of how to create a business concept is a ve...

A New Book Entrepreneurs Should Buy

A New Book Entrepreneurs Should Buy I already promote heavily the use of Business Model Generation by Alex Osterwalder et al, and now they have published Value Proposition Design and a new Value Proposition Canvas to go with it. What's important about the new canvas is that it overlays the two key boxes on the Business Model Canvas: the Value Proposition box and the Customer Segments box. Why is this? Because the square in the VP canvas is about what you offer and the circle is about what the ...

Entrepreneurial Curiosity

Entrepreneurial Curiosity Entrepreneurial curiosity–why is it that entrepreneurs tend to be endlessly curious? I believe it's because satisfying curiosity will lead to opportunities or confirm that there are none. It also leads to learning. So In Gretna, New Orleans, the other day I looked up and saw the back of these billboards and wanted to know what was on the other side. Of course they were positioned to show their message to users of the elevated expressway. On my side, though was a hug...

Twitter: my new learning

Twitter: my new learning Twitter: I have been tweeting for a year or two, cern to anybody but me. I had no clue what all the fuss was about. Then I encountered 9Clouds and one of the brother founders, Scott Meyer, who ran a webinar on using Twitter for business. My eyes opened a crack as I saw the little blue bird fluttering around. My social marketing journey is only just beginning. Learning by doing Armed with enthusiasm and very little knowledge I have lunged in. Among serveral attempts ...