Have fun with caricatures
A logo's job is to make an impression on your customers and be a visual reminder of who you are and what you do. Its frequent repetition is vital, no matter how clever the image. Think Coca Cola.
The logo has to make an appeal on a personal level, at least until it is so well-known that its connection with the business goes without saying. But you can have fun with caricatures to enliven your graphic presence. A reminder of your business or your business name can ta...
Will Keyser, the Startup Owl, is a wise old bird who has done several startups himself, and helped many others see the light of day: an arboretum, low-tech communication, green retailing, online fitness among many others.