November, 2013Archive for

SocialEntrepreneur

  SocialEntrepreneur is not a misprint. When you see the two words joined together, what is your reaction? Do they look like they don't go together? I see them as a matched pair and socialentreprenurship is what all entrepreneurship has to be about. “If your company doesn't care, it will not be in business for long.”  This a quote from Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia. One definition of social entrepreneurship is that it mea...

Twitter: my new learning

Twitter: my new learning Twitter: I have been tweeting for a year or two, cern to anybody but me. I had no clue what all the fuss was about. Then I encountered 9Clouds and one of the brother founders, Scott Meyer, who ran a webinar on using Twitter for business. My eyes opened a crack as I saw the little blue bird fluttering around. My social marketing journey is only just beginning. Learning by doing Armed with enthusiasm and very little knowledge I have lunged in. Among serveral attempts ...

Apple’s Guiding Policy is 3-Legged

Apple's Guiding Policy is 3-Legged Apple makes a serious commitment to three components of business strategy: Product Leadership Operational Excellence Customer Intimacy Customer intimacy is not the first thing that people associate with Apple, but it's the coherence of that policy with product leadership and operational efficiency that makes the whole guiding policy of the company so effective and successful. Customer Intimacy AppleCare is probably the most significant action in th...

Tech Breakthrough in Tech Support

Tech Breakthrough Tech Support Frustration and anger Being very bad at using FAQs and reading manuals, I am a big user of online tech support. Though I meet many lovely people in the business all over the world, the tech systems that support them drive me wild. For gobbledegook, press 5; for incomprehensible tech term press 7; for nothing I am looking for, press 1. Hi I'm Steve, head of customer services for Big Inc and I'd like to thank you for choosing Big... Please listen carefully, ...