January, 2010Archive for

Veteran AdVenturers

Age is no barrier to adVenturing. Tom Lackey, 89, continued to embrace adventure late into life, in his case as a way past the grief of losing his wife to a heart attack 10 years ago. Mr. Lackey took up wing-walking. Last summer, he strapped his feet to the top of a single-engine biplane, like the daredevils of aviation's early days, and flew across the English Channel at 160 miles per hour, with nothing between him and the wild blue yonder but goggles and layers of clothing to fight the wind...

Mindshare: seeking customer attention

In the information age, presence in the minds of customers is becoming more important than being present physically. Access to goods and services can take place by many different means and through  multiple channels. Grabbing mindshare, or engendering repute and purveying knowledge has hence become critical to business success. Mindshare, or seeking a share of the space available in someone's head is like being heard over the cacophony of a busy Manhattan street. The message has to be striking;...

Google Caffeine: Do you like coffee?

Google Caffeine is likely to be a major revision of the way that Google ranks web pages. Google has not revealed the details of Google Caffeine yet. Rumor has it that the following factors may play a role. Slow loading websites may not get high rankings; broken links may have a negative impact; a lot of links from known spammers will will probably be even worse than now; the new algorithm is likely to be concerned about the total quality of websites. You will probably need good opti...